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ITU Golf Wear

ITU GOLF WEAR BRAND STORY

ITU Golf Wear, a brand named after my Setswana name, ITUMELENG, meaning “Be Happy”.

The essence of the brand is centred around Happiness: Happiness felt by those who wear the clothes and those that make the clothes.

Team ITU’s brand objectives are fun, comfort, affordability without compromising on quality, proudly South African, attention to detail, innovative and disruptively HAUTE!

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"Creativity is intelligence having fun"
Albert Einstien

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